The team designed an attractive lifestyle photography feed for this product. The feed consisted of high-quality images of the cheesecake that featured white backgrounds to contrast the brown hue of the product and allow its colors to pop vibrantly. This content was highly share-able and contributed to an increase in the number of shares from an average of 1-2 shares per post to 60-70 shares per post. The key metric that we always target when studying successful content is shares as explained in this previous case study. Good share-able content is just that but does not really get results, until when paired with a solid distribution strategy – Influencer Marketing. Continue reading to see how our team accomplished real results with this strategy